FIFA Viewership Report

The 2022 FIFA World Cup captivated loyal soccer fans and captured a new soccer audience. What does this mean for brands? Important research findings include: 

⚽  World Cup viewers skew with higher incomes.

⚽  While viewership reaches across generations, genders, and ethnicities, stronger viewership is observed for older Caucasians and younger minorities.

⚽  Half of those tuned in were not regular soccer fans.


Want to know more? Don't miss this opportunity for insight into this newly forming fandom in the U.S. 

Download the 2022 FIFA World Cup Viewership Report today!