The 2022 FIFA World Cup captivated loyal soccer fans and captured a new soccer audience. What does this mean for brands? Important research findings include: 

⚽  World Cup viewers skew with higher incomes.

⚽  While viewership reaches across generations, genders, and ethnicities, stronger viewership is observed for older Caucasians and younger minorities.

⚽  Half of those tuned in were not regular soccer fans.

Want to know more? Don't miss this opportunity for insight into this newly forming fandom in the U.S.